Nicki Minaj is expected to bring her audience of over 100 million social followers to Glu through a mobile game. Photo: Filed
Glu Mobile announced on Monday, August 4 that they will be partnering with Nicki Minaj to create a mobile game. According to BuzzFeed, the game, which will feature her likeness and voice set, is billed for release in mid 2016.
‘Nicki brings to Glu her audience of over 100 million social followers and a new music category,’ Glu Mobile CEO Niccolo de Masi said. ‘We look forward to combining Nicki’s distinctive style and massive global appeal with Glu’s celebrity social gaming expertise.’
Glu Mobile is responsible for the popular ‘Kim Kardashian: Hollywood’ game and has partnered up with multiple celebrities since its success including Britney Spears, Jason Statham, Katy Perry.
‘Kim Kardashian: Hollywood’ accounted for 31% of the San Francisco-based company’s revenue last year according to their announcement and estimates that The Pinkprint rapper will have the same reach with her 102 million followers across all social media platforms.
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